Sant Jordi's day with Sanitas Dental

Illustrated campaign created for Sanitas Dental: “This Sant Jordi, we’re making every mouth beautiful—even the mouths of the metro.”

The legend of Sant Jordi has always been passed from mouth to mouth—even through the mouths of the metro.

Throughout April 2026, the metro entrances at Plaça Catalunya (Rambles), Passeig de Gràcia (Gran Via) and Diagonal (Passeig de Gràcia) in Barcelona became the setting for telling the legend of Sant Jordi through my illustrations.

The story unfolded in three chapters: in the first, the dragon carries the princess away; in the second, Sant Jordi confronts the dragon; and in the third, a rosebush grows from the dragon’s blood, giving rise to the tradition of exchanging roses and books.